David Polinchock Explains Augmented Reality
Wednesday, June 17th, 2009David Polinchock is an expert in the field of brand experience. His company Brand Experience Lab has a growing interest in the intersection between the online and offline world. “How do things like augmented reality come into play?” For Mindz.com, I interviewed Polinchock in Utrecht, the Netherlands, where he gave a key-note (report in Dutch) at the MarketingLive conference.