Posts Tagged ‘brand experience’

David Polinchock Explains Augmented Reality

Wednesday, June 17th, 2009

David Polinchock is an expert in the field of brand experience. His company Brand Experience Lab has a growing interest in the intersection between the online and offline world. “How do things like augmented reality come into play?” For, I interviewed Polinchock in Utrecht, the Netherlands, where he gave a key-note (report in Dutch) at the MarketingLive conference.