Where Good Ideas Come From

Where do good ideas come from? Steven Berlin Johnson answers this question in his new book with almost the same title. However, you can also find the answer in this four minute video. “What sparks the flash of brilliance? How does groundbreaking innovation happen?” Johnson’s story is ingeniously animated by Cognitive Media. Johnson: “My only concern is that people will buy the book after seeing the video and will be disappointed to find that, in fact, there are no turtles in the book itself.”

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One Response to “Where Good Ideas Come From”

  1. Roos van Vugt Says:

    Onder de indruk: ‘full vision’ en missing pieces! En je zou maar zo kunnen tekenen…

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